JoyceImages.com

Oxen of the Sun

"I wish you could have seen my queen today, Vincent said. How young she was and radiant (Lalage were scarce fair beside her) in her yellow shoes and frock of muslin, I do not know the right name of it. The chestnuts that shaded us were in bloom: the air drooped with their persuasive odour and with pollen floating by us." (U14.1142)

"And in your ear, my friend, you will not think who met us as we left the field. Conmee himself! He was walking by the hedge, reading, I think a brevier book with, I doubt not, a witty letter in it from Glycera or Chloe to keep the page." (U14.1153)

"The gods too are ever kind, Lenehan said. If I had poor luck with Bass's mare perhaps this draught of his may serve me more propensely. He was laying his hand upon a winejar: Malachi saw it and withheld his act, pointing to the stranger and to the scarlet label." (U14.1161)

The Bass & Co Brewery was a pioneer in international brand marketing. The Bass Red Triangle is one of the world's oldest logos, and was the first trademark to be registered in Britain. The 1875 Trademarks Registration Act came into effect on January 1st 1876. That New Year's Eve, a Bass employee waited overnight outside the registrar's office to be the first in line for trademark registration. Bass got the first 2 registrations: the Red Triangle for their pale ale, and the Red Diamond for their strong ale.

"Warily, Malachi whispered, preserve a druid silence. His soul is far away. It is as painful perhaps to be awakened from a vision as to be born. Any object, intensely regarded, may be a gate of access to the incorruptible eon of the gods. Do you not think it, Stephen? Theosophos told me so, Stephen answered, whom in a previous existence Egyptian priests initiated into the mysteries of karmic law. The lords of the moon, Theosophos told me, an orangefiery shipload from planet Alpha of the lunar chain, would not assume the etheric doubles and these were therefore incarnated by the rubycoloured egos from the second constellation." (U14.1164)

"During the past four minutes or thereabouts he had been staring hard at a certain amount of number one Bass bottled by Messrs Bass and Co at Burton-on-Trent which happened to be situated amongst a lot of others right opposite to where he was and which was certainly calculated to attract anyone's remark on account of its scarlet appearance. He was simply and solely, as it subsequently transpired for reasons best known to himself, which put quite an altogether different complexion on the proceedings, after the moment before's observations about boyhood days and the turf, recollecting two or three private transactions of his own which the other two were as mutually innocent of as the babe unborn." (U14.1181)

Bass was established by William Bass in 1777 and was one of the first breweries in Burton upon Trent. Soon, Bass was exporting bottled beer around the world with the Baltic trade being supplied through the port of Hull. Growing demand led to the building of a second brewery in Burton upon Trent in 1799 by Michael Bass, the founder's son.

"Eventually, however, both their eyes met and as soon as it began to dawn on him that the other was endeavouring to help himself to the thing he involuntarily determined to help him himself and so he accordingly took hold of the neck of the mediumsized glass recipient which contained the fluid sought after and made a capacious hole in it by pouring a lot of it out with, also at the same time however, a considerable degree of attentiveness in order not to upset any of the beer that was in it about the place." (U14.1190)

"The other problem raised by the same inquirer is scarcely less vital: infant mortality. It is interesting because, as he pertinently remarks, we are all born in the same way but we all die in different ways. Mr M. Mulligan (Hyg. et Eug. Doc.) blames the sanitary conditions in which our greylunged citizens contract adenoids, pulmonary complaints etc. by inhaling the bacteria which lurk in dust." (U14.1239)

"and all the graces of life, genuinely good music, agreeable literature, light philosophy, instructive pictures, plastercast reproductions of the classical statues such as Venus and Apollo, artistic coloured photographs of prize babies, all these little attentions would enable ladies who were in a particular condition to pass the intervening months in a most enjoyable manner." (U14.1251)

"Although the former (we are thinking of neglect) is undoubtedly only too true the case he cites of nurses forgetting to count the sponges In the peritoneal cavity is too rare to be normative. In fact when one comes to look into it the wonder is that so many pregnancies and deliveries go off so well as they do, all things considered and in spite of our human shortcomings which often baulk nature in her intentions." (U14.1261)

"Still the plain straightforward question why a child of normally healthy parents and seemingly a healthy child and properly looked after succumbs unaccountably in early childhood (though other children of the same marriage do not) must certainly, in the poet's words, give us pause." (U14.1273)

"For the enlightenment of those who are not so intimately acquainted with the minutiae of the municipal abattoir as this morbidminded esthete and embryo philosopher who for all his overweening bumptiousness in things scientific can scarcely distinguish an acid from an alkali prides himself on being, it should perhaps be stated that staggering bob in the vile parlance of our lowerclass licensed victuallers signifies the cookable and eatable flesh of a calf newly dropped from its mother." (U14.1293)

"Meanwhile the skill and patience of the physician had brought about a happy accouchement." (U14.1310)

"Reverently look at her as she reclines there with the motherlight in her eyes, that longing hunger for baby fingers (a pretty sight it is to see), in the first bloom of her new motherhood, breathing a silent prayer of thanksgiving to One above, the Universal Husband." (U14.1315)

" (called after our famous hero of the South African war, lord Bobs of Waterford and Candahar)" (U14.1331)

Oxen of the Sun Pages: